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October 7, 2020 by Blog

Mobile Apps – Use Creative App Icons to get those Downloads

“Almost everyone will make a good first impression, but only a few will make a good lasting impression.”

You never get a second chance to make a first impression, do you agree? You may have heard this quote several times but indeed it is accurate. Let these wise words remind you of the reputation a long-lasting impression holds because first impressions can have permanent consequences.

While designing an application, your main goal is to build a nice-looking design that can well-catch your user’s attention. Since the fruition of graphics, app icons have secured a significant place in terms of consumer-interface interaction.

As a designer, there are several ways for you to use creative app Icons to get those downloads. Use this guide as a tip to display app icons artfully in your next application to catch your audience’s attention.

Witness the magic these tiny elements can generate for your clients.

Key mobile app statistics

How regularly do you use your mobile phone on a typical day? How much do you tap or swipe without a break? Let us guess; you use it when you’re driving to navigate the roads, when you’re at home to play games or FaceTime with office colleagues if you’re still working from home, even to study, or maybe to watch Netflix?

Enough said, you pretty much use it all the time.

Stats speak louder than words:

  • Mobile apps to produce $189 billion in revenue by 2020
  • The Apple App Store has 2.2 million apps available
  • 8 million apps on the Google Play Store
  • Per day 21% of Millennials open an app at least 50 times
  • 49% of people open an app 11 times a day
  • 57% of all digital media usage comes from mobile apps
  • Smartphone owner uses 30 apps per month

What are the App Icons?

One thing you need to understand; app icons are not logos. Generally, logos are either texts or visual images that represent the name of your brand or serves as a unique identity for your business.

App icons are something like the above images, tiny pieces of branding that must be vibrant and innovative. Attractively designed app icons can help you stand out in the market and become your brand’s unique selling point.

You must know that an app icon is the first thing that a user notices in the app store. An elegant app icon will motivate your users to download it.


Like we emphasized earlier that you only have one chance to make your app noticeable and one chance to keep your user engaged. Statistics reveal that more than 8 billion apps are downloaded in a day and 47% of them get deleted within 5 days.

The results seemed to be ‘lack of interest’ or users wanted to ‘declutter their mobile apps.’

1- Symbolic communication: use your icon to converse on your behalf

Do you believe that symbols are shortcuts to messages? Like if you see an “EXIT” text in a shopping mall, you quickly understand that’s the way out of the building. Or if you have to use a public toilet, the signage tells that ‘men on the left and women on the right.’

So, how to use app icons to make communication powerful? Have a look at the app icon below, even by looking at it, you can tell that its a workout app.

2- Understand the power of colors

Wondering what color is right for your app icon? People love colors and people connect with them.

An app designer should bear in his mind that recognizing the appropriate color combination is the vital element of creating an engaging icon. A survey directed by the University of Winnipeg proposed that 62%-90% of the app judgments are led by the colors used.

We even have some standard color scheme concepts especially for you beginners that can make your creating seem tranquil. The below image color circle can benefit you.

The several choices are monochromatic scheme, analogous, complementary, and there can be a choice for customer colors if your prospect desires.

3- Simplicity is the ultimate sophistication

“Make it simple, but significant.”

Do you believe that the most complicated skill is to be simple? We have faith in it.

Having an intricate app icon can make it harder for your user to understand the message you’re trying to conveys so say no to complexity.

If you want your users to memorize your app icons at once, then use a symbolic image. Take Snapchat for example, their ‘ghost’ symbol clearly defines the purpose the app offers.

4- What to use: text or symbol

One classic question that is asked by every UI designer. What do you think, do viewers memorize the symbol quickly or the text?

Your eyes are a powerful instrument to learn a great deal of information in seconds. Psychology claims that the human eye fixes images quicker than texts that is why popular apps like Netflix and Pinterest are fixed to their symbol logo.

Then also there is Facebook’s logo. The brand is just using just the first letter ‘F’ in their app icon keeping the brand name really short.


Reliant on your requirements and budget limit, designers can select any of the three software to design professional looking app icons. You get to decide!


This software has the largest database for free icons in multiple formats. The choices it offers are diverse; you can get to choose from its premium list of the month, it shows the most popular app icons of the month, you can sneak peek into other authors’ work too just to get an idea how they use it.


The platform provides high-quality app icons to millions of app designers in vector (SVG) and raster (PNG) formats.


Adobe illustrator is renowned as the best vector design software in the market as it is being used to design single-page print mockups to rapid development wireframes, app logo designs, flow charts creation, and infographics.

Not just that but it has a lot more to offer, we can say it’s a go-to option for vector designing as well as app icon creation.

Wrapping it up

We hope the above guide helped you in understanding why every app needs an icon of what important factors to keep in mind while designing one.

In the beginning, when your user is determining whether to check out the app or not, the icons are what will help to generate genuine interest and ensure that the app is a beneficial and reliable investment.

For those who have an application idea to get started with, we will be more than happy to design an exclusive app icon for your application to help you stand out in the market.



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