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Text on the Web – It’s not just Words
What do you want your readers to understand when they visit your website? First, probably to introduce your company to them. Second, to read about your services and products in detail. Third, to share a complete understanding of your business expectations and BINGO that’s how you earn a sale. What if the information given by you on the website is not enough for your readers? What if they just read it but do not concentrate? Your words are not translated into their thoughts and do no provoke genuine interest?
This is why we say “text on the web is not just words.”
Readability and Web Typography are the two most significant aspects of designing a website to grasp the entire attention of your readers. Poor readability can scare the reader away as they will find it problematic to process the written content. Alternatively, if done correctly, can authorize users to proficiently read and grasp the idea easily.
Strictly speaking, readability becomes a concern if there is ‘complexity of words and sentence structure.’
As our word and font choice can have an emotional impact on your audience’s understanding of content; the components of readability and web typography rules can help writers and designers to achieve their goalmouth i.e. to make communication clear and effective.
Readability is often mixed with legibility i.e. typography. George Klare explains the idea as “the ease of understanding or comprehension due to the styling of writing.” If you carefully read the definition, evidently separates readability and legibility.
Have you ever wondered how difficult your website is to comprehend? Why not evaluate it right away? To assess the effectiveness of your writing, let’s have a look at the basic components of readability and then jump to web typography rules. You must check where you lie!
1- The optimal line length
Line length says having the concise sum of characters if the key to readability i.e. 50-60 characters including spaces. Others even say that up to 70 characters is tolerable. If the line of the text is too wide, readers will find it hard to focus on the words. If the line is too thin, readers will skip words and jump abruptly onto the next word.
2- Best font size to pick
Several studies reveal that font sizes have an emotional impact on user’s reading ability – a wrong selection of font sizes increase frustration among readers and as a result, you can face a reduction in conversions. At times, you want your readers to learn all about your company. You can run into a situation where you add piles of info on your site, hence, larger fonts won’t help.
This may sound like an obvious thing but we vouch for an average font size that’s not challenging to read. The recommended font size is 16px to the max as it helps to improve readability.
3- Say no to too many font designs
Web typography says too many fonts can be puzzling, right? Good typography is nothing less than an art; don’t mess around with it too much.
4- White space is good space
In web typography, negative space is also called as whitespace is a portion that is left blank. It’s the space in the middle of graphics, images, columns, margins, text, and other components. Whitespace is real is a crucial concept to designing for the reason that you can use it to increase readability and website performance.
5- Stay away from bad typography
Would you believe if we say fonts are like celebrities? Some are famous for performing well and some are infamous and no one can stand them. We probably have a long list to show you, but we are sharing one to make the point clear.
Sadly enough even comic sans is believed to be an ugly font. It can be a go-to-type-choice for birthday party invitations but several startups reportedly failed using it.
We inspire you to stay away from notoriously bad typography that can plague your websites.
6- Never use these fonts
Each font bears a different personality. Depending on the font design, the impression of your website can make or break your brand’s image. Let us show you how the worst print graphic design made the movie poster fail real bad.
The movie contained fantasy elements, but we are sure the poster could not intrigue the audience. Do you not feel anxious as there is too much sensory overload?
Useful tip: please don’t use tacky fonts if you want users to perceive a professional look of your brand.
Solid web typography teaches you to display content that users can digest efficiently. Are you wondering where to find the best fonts? Here are some best resources:
- Google fonts
- Font Squirrel
- 1001 fonts
Font vs. Typeface
Have you ever wondered if font or typeface is the same thing? A typeface is everything that is symbols and characters, the shape of the letters, or numbers. But a font refers to characters and glyphs indoors the typeface.
Readability has the potential to make your workflow more efficient whether you’re a copywriter, a developer, SEO expert, or entrepreneur. This guide will make it easier for you to type web typography more seriously, if you wish to know more, we have a separate article catering typography only. You can visit Font psychology and branding to grasp more information.
tagged: Text on the Web