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February 11, 2021 by Blog

Design Thinking Flaws Explained

The Good

Suresh is a user experience designer who found his love for design thinking when working at a local agency called Kluge. In one of his TED talks, he said: ‘design thinking is a process, a way to solve problems.’

He further said: ‘we are naturally taught to make the best choices, and to execute that, to think convergently. What design thinking does, it encourages us to think divergently, to think outside the box, and to come up with creative ways that might not even exist.’

We often look at problems through a microscope, what design thinking does, is to look at it through a telescope, to look at the big picture.

– Suresh Jayakar

What Suresh tries to explain is that design thinking is a structured approach to solving real-life problems. You can drive innovation in your organization if only you adopt it in your work culture. 

You can understand your customer’s needs, gather some feedback to serve them well, rapid prototyping, and you can generate creative ideas. 

But let’s learn the ugly truth about design thinking.

The Bad

99U is a worldwide platform that serves you the best of the creative world through the lens of design, the people, and workers who are forming it.

Natasha Jen is a designer and a practicing graphic designer who received a range of awards and appeared in several publications, counting Print Magazine, Creative Review, Metropolis, Dwell, Flaunt, Design Bureau, China Art and Design, Soda Magazine, and Rosebud.

Her analysis on ‘design thinking is bullsh*t’ is believed to be a thought-provoking talk for many designers but others find it to be an extremely disappointing critique.

In her talk, she says: ‘we have been living with this term design thinking in our everyday lives for a while now and it has become such a buzzword. And that is my precise problem with design thinking in today’s society and particularly in the design community right now is a kind of complete lack of criticism of it. And I think that as somebody like myself really really cares about what we put out in the world, I think that we got a take a step back and really kind of look at what we mean by design thinking and what it does to ourselves and our world.’

Stay tuned as we explain this whole idea in the end.

The Weird

What do you know about design thinking or principles of design thinking? Typically, there are five stages to design thinking: empathize, define, ideate, prototype, and test. A lot of you practice design or design thinking through this methodology.

As per Natasha, there is one thing that is lacking in this particular linear methodology and that is ‘crit.’ It is completely missing from the principles of design thinking.

It is relatable; whenever you present something to your manager at work. Any idea that you bring forth, any design presentation, he crits the hell out of it. And that’s when you make improvements.

Design thinking packages a designer’s way of working for a non-designer audience by codifying their processes into a prescriptive, step-by-step approach to creative problem-solving — claiming that it can be applied by anyone to any problem. – Natasha Jen

Design Thinking Flaws Explained

Do you resonate with her talk?

What she truly means is that real design is untidy, intricate, and nonlinear. It is never linear, structured, or clean as it is described in the process. She wants you to focus on the content other than on the formula. So, come up with a great design without relying on the formula.

You take thousands of decisions with a single design you create, you trust your designer instincts. You don’t need an exhausting and time-taking technique to understand that a landing page must open with a benefit-oriented headline, one specific action, and a prominent check-out option.

In Essence

Do you know when not to use design thinking?

Do you believe that design thinking is not suitable in every situation?
“There is no design thinking without the crit, surround yourself with the evidence.”

At Nextbridge, we always have something constructive to add. We don’t blindly follow a procedure and don’t even try to treat different projects alike. We always understand the nature of an idea first and then guarantee the best solutions.



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